Having a great story is just not enough.
Feeling frustrated that more people don't know about your company or cause? Having a hard time gaining market recognition? Tired of being ignored or misunderstood by the media?
It's not them. It's you.
You have to compete for prime story placement with every other business and organization that has an exciting vision, impressive new developments or critical issues - and that's most of them.
We help our clients get great media coverage by:
- Fully developing stories
- Identifying timely "hooks"
- Preparing/training spokespeople
- Targeting media based on key audiences
- Pitching (tenaciously!)
- Anticipating and managing all logistics
- Creatively repurposing coverage
- Providing meaningful analyses of results