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Inbound Marketing Account Executive

At Boyle Public Affairs, we’ve recently rebranded ourselves to reflect the two areas of communication in which we specialize: Public Relations and Digital Marketing. These encompass almost limitless disciplines – from publicity to email marketing to website development to event production – all conducted in support of our corporate, association and nonprofit clients.

Located in Arlington, Virginia, our firm is committed to delivering a high return on investment to our clients through the establishment and tracking of defined metrics of success to economically meet their short- and long-term communications goals.

Our office is based in Clarendon in a very convenient location. Directly off the Clarendon Metro stop with an entrance to the building from underground, our office is very high energy and has a lot of entrepreneurial spirit.

This Inbound Marketing Account Executive position is a key one in our rapidly growing agency, requiring strategic, managerial and analytical skills. For the candidate who is dedicated to producing high-quality work, possesses natural organizational abilities and has a passion for analytics, this will be an exciting step on a very promising career path!  We are a HubSpot partner agency, so he or she should already know (or be able to quickly learn) how to fully leverage the HubSpot platform for inbound marketing.   

 

Responsibilities:

  • Manage a 3-person team (writer, designer, social media manager) for multiple inbound marketing accounts
  • Strategize and oversee creation of engaging and conversion-focused content (eBooks, blog and social media posts, emails, etc.)
  • Develop and manage editorial calendars and production schedules
  • Create workflows and automated marketing campaigns
  • Provide weekly and monthly updates and insightful analytical reports to clients

Qualifications/Requirements

  • Bachelor's degree, preferably in communications, marketing, advertising, etc.
  • 2-4 years of experience in digital marketing, content marketing or direct marketing
  • Strong writing-for-marketing and proofreading skills
  • Understand on- and off-page SEO strategies
  • Experience with Google analytics, social media analytics and multiple digital media tools
  • Ability to speak with clients, participate on conference calls, project high level of professionalism and maintain confidentiality of client information
  • Social media campaign experience
  • HubSpot Inbound certification (free at hubspot.com)

Our Core Values

  • We believe in building trusted long-term relationships through caring, communication and collaboration
  • We are unrelentingly enthusiastic about and committed to our clients' success
  • We combine strategic thinking and creativity with analytics to ensure measurable progress
  • We prize initiative and hold ourselves to the highest standards of personal accountability
  • We are passionate about our agency's growth and our team's continuous learning and skills building