Client News

Go RVing Launches First-Ever Kick Off to Camping Season Campaign Backed by a Multi-Million Advertising Buy and Coinciding with RVX

[fa icon="calendar'] Mar 12, 2019 9:00:00 AM / by Jim Boyle

SALT LAKE CITY, March 12, 2019 (GLOBE NEWSWIRE) -- Designed to ignite consumer interest and drive traffic to RV dealers nationwide as the spring/summer vacation season approaches, Go RVing is launching a new multi-million dollar Kick Off to Camping Season campaign to coincide with RVX: The RV Experience, a new national trade show that opens today and runs through Thursday, March 14 in Salt Lake City, Utah.

The industry’s most innovative new products will be introduced to consumers when the RV Reveal at RVX: The RV Experience is livestreamed through a custom microsite on GoRVing.com later today from 1 – 3 PM MT at Salt Lake City’s Salt Palace. Built to highlight the livestream video, the site will also feature video content captured at RVX, and messaging about the versatility of RV vacations.

“As winter draws to a close and thoughts turn to spring and summer vacation plans, the Kick Off to Camping Season will ignite interest in adventure, exploration and affordable travel,” said Karen Redfern, Vice President of Brand Marketing and Communications for Go RVing. “The campaign will also provide an opportunity to showcase the innovative products coming out of our $50 billion industry.”

Added Redfern: “The timing of the new RVX in Salt Lake City provides a well-positioned platform to generate excitement with consumers as well as a great opportunity to collaborate with media partners.”

RVX and industry innovation are part of the messaging, but the campaign will continue into the early summer with a focus on how RVs can enhance consumers’ vacation plans. Go RVing will provide participating RV dealers media plans to connect with their local audiences.

The Kick Off to Camping Season campaign provides a unifying message that RV dealers, manufacturers and suppliers can promote, making the message of RV travel and adventure that much more powerful.

About Go RVing

Founded in 1994, Go RVing is the RV industry’s marketing campaign that has helped fuel the growth in the RV industry by educating the American public about the fun, flexibility and affordability of the RVing lifestyle. The marketing communications campaign serves as a consumer call-to-action, introduces Americans to the freedom of RV travel, and seeks to build passion for the adventures that await. https://gorving.com/

CONTACT:
Jim Boyle
Boyle Public Affairs
571-213-3979
jim@boylepublicaffairs.com

Jim Boyle

Written by Jim Boyle