Boyle It Down: News, Views, and Tips You Can Use

Five Key Factors in Placing an Op-Ed

[fa icon="calendar'] Jan 2, 2019 4:17:08 PM / by Jim Boyle posted in Content, Media Relations, Thought Leadership, News, Media

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“We like the piece.  It will go up on our site tomorrow morning and I’ll send you a link.”

For a PR person, there’s no better way to start the day than to receive that kind of short reply from someone whom you’ve pitched an op-ed piece on behalf of one of your clients.

The chances of getting such a reply, of course, are not great.  But there are several ways of improving your odds, what I call the five key factors in placing an op-ed in a targeted publication.  They are:

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Bite the Bullet: The Case for the Business Blog Part I

[fa icon="calendar'] Jun 22, 2015 12:01:00 PM / by Kellie Boyle posted in Blogging, Content Marketing, Inbound Marketing, Thought Leadership

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You may not subscribe to any blogs, but there’s a good chance that you read some bit of news, information or opinion from a blog every week.

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