“We like the piece. It will go up on our site tomorrow morning and I’ll send you a link.”
For a PR person, there’s no better way to start the day than to receive that kind of short reply from someone whom you’ve pitched an op-ed piece on behalf of one of your clients.
The chances of getting such a reply, of course, are not great. But there are several ways of improving your odds, what I call the five key factors in placing an op-ed in a targeted publication. They are: