Boyle It Down: News, Views, and Tips You Can Use

WHAT IF I DID MY JOB LIKE DONALD TRUMP?

[fa icon="calendar'] Dec 11, 2018 3:03:31 PM / by Jim Boyle posted in Social media influencers, Media, Social Media, News, Media Relations, Public Relations

[fa icon="comment"] 0 Comments

No matter where you fall on the political scale, you probably took some comfort last week from the fact that Donald Trump almost – not totally but almost – stopped tweeting for a few days as the nation mourned the loss of our 41st president, George Herbert Walker Bush.

Read More [fa icon=long-arrow-right"]

All Trump All the Time: Why Pitching Clients to Cable News Outlets Has Become Nearly Impossible

[fa icon="calendar'] Oct 2, 2018 4:22:39 PM / by Jim Boyle posted in Media, Social media influencers, News, TV interviews, Content

[fa icon="comment"] 0 Comments

There once was a time, before the summer of 2015 when a certain man came down an escalator in Trump Tower to announce his candidacy for President of the United States, that PR firms such as ours could pitch cable TV news bookers with a reasonable chance at success.

Read More [fa icon=long-arrow-right"]

@GCTigerTracker: The Man for This Twitter Moment

[fa icon="calendar'] Sep 25, 2018 5:01:52 PM / by Jim Boyle posted in Social media influencers, Media, Blogging

[fa icon="comment"] 0 Comments

We all know that Twitter can be annoying. Its cacophony of voices screaming 24/7, its herd mentality taken to the nth degree and its perpetually haranguing (and harangued) character @realDonaldTrump hovering over it all, like a big orange balloon in the Macy’s Thanksgiving Parade.

Read More [fa icon=long-arrow-right"]

Influencer Marketing for  Associations: How to Build Relationships with Social Media Influencers

[fa icon="calendar'] Aug 28, 2017 7:57:03 AM / by Kellie Boyle posted in Social Media, Inbound, Social media influencers

[fa icon="comment"] 0 Comments

Influencer marketing, the strategy employed by organizations to cultivate relationships with key leaders among unique communities in order to access/influence these audiences, is proving to be a potent marketing tool. Recent research conducted by Twitter confirms this: Brands using influencers on Twitter have been able to enhance user engagement (in terms of shares, comments and recommendations) by almost five times!

Read More [fa icon=long-arrow-right"]