No matter where you fall on the political scale, you probably took some comfort last week from the fact that Donald Trump almost – not totally but almost – stopped tweeting for a few days as the nation mourned the loss of our 41st president, George Herbert Walker Bush.
Data from Gallup shows that confidence in newspapers and TV news are at an all-time low, and as PR professionals this should be concerning for a number of reasons.
Influencer marketing, the strategy employed by organizations to cultivate relationships with key leaders among unique communities in order to access/influence these audiences, is proving to be a potent marketing tool. Recent research conducted by Twitter confirms this: Brands using influencers on Twitter have been able to enhance user engagement (in terms of shares, comments and recommendations) by almost five times!
So, maybe you get that inbound marketing is the most efficient and cost-effective method for generating qualified leads to meet your business or organization's growth goals, but you' re still uncertain that it will work for your organization. Or, perhaps you're ready to add inbound to your marketing mix, but you're a little unsure of how to put it all together with a strategic plan. Inbound marketing can seem, at times, to be complex and a bit overwhelming, so it's critical that you carefully assess your readiness to support it before you make the human and financial resource investment -- then build it within a strategically defined framework that aligns all activities towards measurable succcess.
Personalized content is a great way for associations to attract new members and to engage/retain existing members. A 2016 Memberwise report, based on feedback from 357 association directors, stated membership engagement as their top challenge and focus area for 2016 and beyond. 75% of them find personalized content especially instrumental in acquiring members.
Associations have remarkable content resources that can be leveraged skillfully through creative marketing strategies. But, the burning question is how to create, distribute and promote personalized content without spending huge amounts or totally overhauling existing processes?
Associations are a diverse, vibrant sector and substantial contributors to the nation’s economy. They promote and protect vital industries and worthwhile political causes that ultimately impact nearly everyone in America. In today’s highly competitive digital environment, however, associations need marketing support to aid in acquisition and retention of members and in continual engagement with donors and sponsors.
Today's most effective marketing is focused far less on the desires of the marketer (e.g., to accost prospects with intrusive advertising and promotional messaging) and far more on meeting the needs of target audiences ON THEIR TERMS. That means providing useful content when, where and how the prospects want to consume it, which, for the most part, is online.
The digital marketing ecosystem is constantly changing – making it difficult for most marketers to keep up. We’ve done all of the hard work for you, and have found the best blogs to help you stay on top of the latest best practices and trends in content marketing, graphic design, social media, and SEO. Did your favorite blog make our list?
The Best of Boston
Last month, a team from Boyle Public Affairs travelled to Boston for the world's largest content marketing conference, Hubspot’s "Inbound 2016." There, we joined over 19,000 other enthusiastic marketers to learn the latest in inbound technologies and methodologies and to be entertained by speakers such as Alec Baldwin, Serena Williams, Anna Kendrick and The Daily Show’s Trevor Noah.