Your website is the online hub of your business where people come to learn, to engage, and ultimately, to make a purchase or a donation or to join a cause. It's also your "digital workforce," driving traffic and converting visitors. A successful website relies on a complex ecosystem, where the performance of each individual element impacts the health of the whole.
As website data analytics have become more refined, experts have honed in on three factors that can help propel a website's success:
Personalized content is a great way for associations to attract new members and to engage/retain existing members. A 2016 Memberwise report, based on feedback from 357 association directors, stated membership engagement as their top challenge and focus area for 2016 and beyond. 75% of them find personalized content especially instrumental in acquiring members.
Associations have remarkable content resources that can be leveraged skillfully through creative marketing strategies. But, the burning question is how to create, distribute and promote personalized content without spending huge amounts or totally overhauling existing processes?
Associations are a diverse, vibrant sector and substantial contributors to the nation’s economy. They promote and protect vital industries and worthwhile political causes that ultimately impact nearly everyone in America. In today’s highly competitive digital environment, however, associations need marketing support to aid in acquisition and retention of members and in continual engagement with donors and sponsors.
Today's most effective marketing is focused far less on the desires of the marketer (e.g., to accost prospects with intrusive advertising and promotional messaging) and far more on meeting the needs of target audiences ON THEIR TERMS. That means providing useful content when, where and how the prospects want to consume it, which, for the most part, is online.
The digital marketing ecosystem is constantly changing – making it difficult for most marketers to keep up. We’ve done all of the hard work for you, and have found the best blogs to help you stay on top of the latest best practices and trends in content marketing, graphic design, social media, and SEO. Did your favorite blog make our list?
If you're still uncertain about the wisdom of launching a blog on your business website, don't think of yourself as stubborn; think of yourself as pragmatic.
Lets get a few things straight:
Before you dive into the big bad world of SEO, let's clear up a few myths.
First and foremost, the world of SEO may be big, but it isn't all that bad. At its core is quality content bolstered by smart IT...that changes...often. OK, so it is tricky. But let's see if we can distill a few important and useful concepts here that will hopefully provide you with some guidance and peace of mind. First, consider inbound marketing, the reason we care about optimizing sites in the first place.