Boyle It Down: News, Views, and Tips You Can Use

The Difference Between PR Inside and Outside the Beltway

[fa icon="calendar'] Oct 24, 2018 7:53:16 AM / by Jim Boyle posted in Media Interview, News, TV interviews, Media Relations, Public Relations

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My attending the public release of data last week comparing perceptions of today’s college students by the public and by Beltway insiders brought home to me a larger point – how different and challenging it is to execute on PR support for a client that is successful in meeting goals both inside and outside the Beltway.  In some ways, it’s almost like trying to do PR in two separate countries.

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The Six P's of Participating in Media Interviews

[fa icon="calendar'] Aug 14, 2017 6:56:49 PM / by Jim Boyle posted in Interview Success, Media Interview, Media Relations, Public Relations

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 An opportunity to represent your organization in the media can be rewarding as well as unnerving. It's safe to say that we live in age of unabashed skepticism - by the meida and toward the media - so the opportunity must be very skillfully exploited.

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How to Dress for TV Interview Success

[fa icon="calendar'] Aug 7, 2017 6:38:00 PM / by Kellie Boyle posted in TV interviews, Interview Success, Media Interview, Media

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In any public or interpersonal interaction, first impressions are lasting impressions.  But looking presentable becomes even more important when you are representing your company or organization before millions of viewers on TV. So, even though you may have deep knowledge of the subject and a powerful message to share, the very first thing that will catch your viewers’ attention will be your appearance.

Fortunately, if you can remember this one overriding principle, your on-air attire angst is sure to diminish: it’s far more important that the audience remembers what you said, not what you wore.

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