An opportunity to represent your organization in the media can be rewarding as well as unnerving. It's safe to say that we live in age of unabashed skepticism - by the meida and toward the media - so the opportunity must be very skillfully exploited.
In any public or interpersonal interaction, first impressions are lasting impressions. But looking presentable becomes even more important when you are representing your company or organization before millions of viewers on TV. So, even though you may have deep knowledge of the subject and a powerful message to share, the very first thing that will catch your viewers’ attention will be your appearance.
Fortunately, if you can remember this one overriding principle, your on-air attire angst is sure to diminish: it’s far more important that the audience remembers what you said, not what you wore.