This post is the first of what we hope will be a series of interviews with folks who are pioneering inbound marketing in fields seemingly inconducive to this new digital confluence of public relations, marketing and advertising. In fact, most of their peers maintain that their industry doesn’t lend itself to online marketing of any kind and can only get their customers through word-of-mouth or more traditional (aka “old school”) marketing efforts. Our interviewees tell a different tale, in which inbound marketing transforms the way their companies attract and convert leads. These are stories of companies capitalizing on a small window of great opportunity to pull ahead of their competitors.
2015 State of Inbound Marketing Report Offers (Another) Wake-Up Call for U. S. Colleges and Universities
In 2010, an innovative marketing software developer named HubSpot published its first report on the nascent inbound marketing industry. Among the findings in the survey of 231 marketing professionals was that social media and blogs were the most rapidly expanding category in their overall marketing budgets. Not only were they driving lead generation, but over 40% of the respondents reported acquiring actual customers through them.
It must have been around this time that America's undergraduate marketing programs settled in for a five-year power nap.
We were thrilled recently when HubSpot’s “agency-whisperer” Jami Oetting wrote about our alternative approach to submitting proposals to prospective clients. She’d contacted me after I’d left a comment on one of her blogs (proof for both blog authors and readers that blogs can be great for initiating conversations).
If you're still uncertain about the wisdom of launching a blog on your business website, don't think of yourself as stubborn; think of yourself as pragmatic.
You may not subscribe to any blogs, but there’s a good chance that you read some bit of news, information or opinion from a blog every week.
Lets get a few things straight:
Before you dive into the big bad world of SEO, let's clear up a few myths.
First and foremost, the world of SEO may be big, but it isn't all that bad. At its core is quality content bolstered by smart IT...that changes...often. OK, so it is tricky. But let's see if we can distill a few important and useful concepts here that will hopefully provide you with some guidance and peace of mind. First, consider inbound marketing, the reason we care about optimizing sites in the first place.