Personalized content is a great way for associations to attract new members and to engage/retain existing members. A 2016 Memberwise report, based on feedback from 357 association directors, stated membership engagement as their top challenge and focus area for 2016 and beyond. 75% of them find personalized content especially instrumental in acquiring members.
Associations have remarkable content resources that can be leveraged skillfully through creative marketing strategies. But, the burning question is how to create, distribute and promote personalized content without spending huge amounts or totally overhauling existing processes?