Boyle It Down: News, Views, and Tips You Can Use

Using Inbound Marketing for Membership Recruitment

[fa icon="calendar'] Jun 1, 2017 9:33:33 AM / by Kellie Boyle posted in SEO, Graphic Design, Inbound Marketing, Content, Content Marketing, Social Media

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Personalized content is a great way for associations to attract new members and to engage/retain existing members.  A 2016 Memberwise report, based on feedback from 357 association directors, stated membership engagement as their top challenge and focus area for 2016 and beyond. 75% of them find personalized content  especially instrumental in acquiring members.

Associations have remarkable content resources that can be leveraged skillfully through creative marketing strategies. But, the burning question is how to create, distribute and promote personalized content without spending huge amounts or totally overhauling existing processes?

 

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Inbound Marketing for Associations

[fa icon="calendar'] May 26, 2017 8:20:35 AM / by Kellie Boyle posted in SEO, Graphic Design, Inbound Marketing, Content, Content Marketing, Social Media

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Associations are a diverse, vibrant sector and substantial contributors to the nation’s economy. They promote and protect vital industries and worthwhile political causes that ultimately impact nearly everyone in America. In today’s highly competitive digital environment, however, associations need marketing support to aid in acquisition and retention of members and in continual engagement with donors and sponsors.

Today's most effective marketing is focused far less on the desires of the marketer (e.g., to accost prospects with intrusive advertising and promotional messaging) and far more on meeting the needs of target audiences ON THEIR TERMS. That means providing useful content when, where and how the prospects want to consume it, which, for the most part, is online. 

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The Top 10 Digital Marketing Blogs You Need to Be Reading in 2017

[fa icon="calendar'] Apr 3, 2017 10:00:00 AM / by Ryan Gunn posted in SEO, Graphic Design, Inbound Marketing, Content, Content Marketing, Social Media

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The digital marketing ecosystem is constantly changing – making it difficult for most marketers to keep up. We’ve done all of the hard work for you, and have found the best blogs to help you stay on top of the latest best practices and trends in content marketing, graphic design, social media, and SEO.  Did your favorite blog make our list?

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