Boyle It Down: News, Views, and Tips You Can Use

How Erosion of Trust in Media May Affect PR Pros

[fa icon="calendar'] Oct 9, 2018 4:47:18 PM / by Jim Boyle posted in Media, Social Media, News, Blogging, Public Relations, Content, Media Relations

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Data from Gallup shows that confidence in newspapers and TV news are at an all-time low, and as PR professionals this should be concerning for a number of reasons.

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All Trump All the Time: Why Pitching Clients to Cable News Outlets Has Become Nearly Impossible

[fa icon="calendar'] Oct 2, 2018 4:22:39 PM / by Jim Boyle posted in Media, Social media influencers, News, TV interviews, Content

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There once was a time, before the summer of 2015 when a certain man came down an escalator in Trump Tower to announce his candidacy for President of the United States, that PR firms such as ours could pitch cable TV news bookers with a reasonable chance at success.

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Pick Your Path to Inbound

[fa icon="calendar'] Jul 27, 2017 2:06:37 AM / by Kellie Boyle posted in Inbound Marketing, Content, Content Marketing, Social Media, Inbound, Digital Marketing, Blogging, Lead Generation, Growth Hacking

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So, maybe you get that inbound marketing is the most efficient and cost-effective method for generating qualified leads to meet your business or organization's growth goals, but you' re still uncertain that it will work for your organization. Or, perhaps you're ready to add inbound to your marketing mix, but you're a little unsure of how to put it all together with a strategic plan. Inbound marketing can seem, at times, to be complex and a bit overwhelming, so it's critical that you carefully assess your readiness to support it before you make the human and financial resource investment -- then build it within a strategically defined framework that aligns all activities towards measurable succcess.  

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Using Inbound Marketing for Membership Recruitment

[fa icon="calendar'] Jun 1, 2017 9:33:33 AM / by Kellie Boyle posted in SEO, Graphic Design, Inbound Marketing, Content, Content Marketing, Social Media

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Personalized content is a great way for associations to attract new members and to engage/retain existing members.  A 2016 Memberwise report, based on feedback from 357 association directors, stated membership engagement as their top challenge and focus area for 2016 and beyond. 75% of them find personalized content  especially instrumental in acquiring members.

Associations have remarkable content resources that can be leveraged skillfully through creative marketing strategies. But, the burning question is how to create, distribute and promote personalized content without spending huge amounts or totally overhauling existing processes?

 

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Inbound Marketing for Associations

[fa icon="calendar'] May 26, 2017 8:20:35 AM / by Kellie Boyle posted in SEO, Graphic Design, Inbound Marketing, Content, Content Marketing, Social Media

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Associations are a diverse, vibrant sector and substantial contributors to the nation’s economy. They promote and protect vital industries and worthwhile political causes that ultimately impact nearly everyone in America. In today’s highly competitive digital environment, however, associations need marketing support to aid in acquisition and retention of members and in continual engagement with donors and sponsors.

Today's most effective marketing is focused far less on the desires of the marketer (e.g., to accost prospects with intrusive advertising and promotional messaging) and far more on meeting the needs of target audiences ON THEIR TERMS. That means providing useful content when, where and how the prospects want to consume it, which, for the most part, is online. 

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The Top 10 Digital Marketing Blogs You Need to Be Reading in 2017

[fa icon="calendar'] Apr 3, 2017 10:00:00 AM / by Ryan Gunn posted in SEO, Graphic Design, Inbound Marketing, Content, Content Marketing, Social Media

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The digital marketing ecosystem is constantly changing – making it difficult for most marketers to keep up. We’ve done all of the hard work for you, and have found the best blogs to help you stay on top of the latest best practices and trends in content marketing, graphic design, social media, and SEO.  Did your favorite blog make our list?

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6 of the Best Sessions from Hubspot's Inbound16 Conference

[fa icon="calendar'] Dec 19, 2016 5:13:54 PM / by Ryan Gunn posted in Content, Inbound Marketing, Content Marketing, Media Relations, Social Media, Email Marketing

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The Best of Boston

Last month, a team from Boyle Public Affairs travelled to Boston for the world's largest content marketing conference, Hubspot’s "Inbound 2016."  There, we joined over 19,000 other enthusiastic marketers to learn the latest in inbound technologies and methodologies and to be entertained by speakers such as Alec Baldwin, Serena Williams, Anna Kendrick and The Daily Show’s Trevor Noah.

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Sleeping Through the Revolution: Inbound Marketing is Everywhere – Except in College Curricula

[fa icon="calendar'] Oct 13, 2015 9:00:00 AM / by Kellie Boyle posted in Content, Inbound Marketing

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2015 State of Inbound Marketing Report Offers (Another) Wake-Up Call for U. S. Colleges and Universities

 In 2010, an innovative marketing software developer named HubSpot published its first report on the nascent inbound marketing industry. Among the findings in the survey of 231 marketing professionals was that social media and blogs were the most rapidly expanding category in their overall marketing budgets.  Not only were they driving lead generation, but over 40% of the respondents reported acquiring actual customers through them.

It must have been around this time that America's undergraduate marketing programs settled in for a five-year power nap.

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