Boyle It Down: News, Views, and Tips You Can Use

Upskilling is Key to Accelerating the Economic Recovery

[fa icon="calendar'] Nov 6, 2018 12:13:32 PM / by Jim Boyle posted in Blogging, RAMC

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Income mobility is on the rise according to the U.S. Census Bureau. After stagnating for nearly two decades, the incomes of ordinary American households are finally picking up.

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Higher Education for Adults Increasingly Means Enrolling in College Alternatives

[fa icon="calendar'] Oct 19, 2018 11:12:41 AM / by Jim Boyle posted in Kenzie Academy, News, Blogging

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For more than 50 years in this country, ever since baby boomers started graduating from high school in the mid-1960s, there has been an assumption that individuals with high school diplomas in hand would follow one of two tracks – college or no college.

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How Erosion of Trust in Media May Affect PR Pros

[fa icon="calendar'] Oct 9, 2018 4:47:18 PM / by Jim Boyle posted in Media, Social Media, News, Blogging, Public Relations, Content, Media Relations

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Data from Gallup shows that confidence in newspapers and TV news are at an all-time low, and as PR professionals this should be concerning for a number of reasons.

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@GCTigerTracker: The Man for This Twitter Moment

[fa icon="calendar'] Sep 25, 2018 5:01:52 PM / by Jim Boyle posted in Social media influencers, Media, Blogging

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We all know that Twitter can be annoying. Its cacophony of voices screaming 24/7, its herd mentality taken to the nth degree and its perpetually haranguing (and harangued) character @realDonaldTrump hovering over it all, like a big orange balloon in the Macy’s Thanksgiving Parade.

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Pick Your Path to Inbound

[fa icon="calendar'] Jul 27, 2017 2:06:37 AM / by Kellie Boyle posted in Inbound Marketing, Content, Content Marketing, Social Media, Inbound, Digital Marketing, Blogging, Lead Generation, Growth Hacking

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So, maybe you get that inbound marketing is the most efficient and cost-effective method for generating qualified leads to meet your business or organization's growth goals, but you' re still uncertain that it will work for your organization. Or, perhaps you're ready to add inbound to your marketing mix, but you're a little unsure of how to put it all together with a strategic plan. Inbound marketing can seem, at times, to be complex and a bit overwhelming, so it's critical that you carefully assess your readiness to support it before you make the human and financial resource investment -- then build it within a strategically defined framework that aligns all activities towards measurable succcess.  

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PR Opportunities and Pitfalls as Presidential Candidates Talk Higher Ed Policy

[fa icon="calendar'] Sep 11, 2015 12:30:00 PM / by Jim Boyle posted in Blogging

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Can a Politician Be “Wonky” and Still Persuasive?

In an age when the President calls opponents of his Iran deal “ignorant,” and the leading Republican candidate for President calls supporters of the deal “stupid,” it may seem that the level of political discourse has gotten about as low as it can go, with the idea of complexity or nuance seemingly tossed out the window.

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Bite the Bullet: The Case for the Business Blog Part II

[fa icon="calendar'] Jun 29, 2015 12:02:00 PM / by Kellie Boyle posted in Blogging, SEO, Inbound Marketing

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If you're still uncertain about the wisdom of launching a blog on your business website, don't think of yourself as stubborn; think of yourself as pragmatic.

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Bite the Bullet: The Case for the Business Blog Part I

[fa icon="calendar'] Jun 22, 2015 12:01:00 PM / by Kellie Boyle posted in Blogging, Content Marketing, Inbound Marketing, Thought Leadership

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You may not subscribe to any blogs, but there’s a good chance that you read some bit of news, information or opinion from a blog every week.

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