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How Associations Can Use Videos to Grow Membership

[fa icon="calendar'] Oct 31, 2017 8:40:53 AM / by Kellie Boyle posted in Inbound Marketing, Inbound, Associations, Association Membership

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Videos help humanize industries; they turn complex issues into compelling stories; they inspire action and they create community. That’s why nearly half of all associations have integrated videos into their communications strategies and 24% are planning on doing so shortly, according to one study.

Videos will constitute 82% of all consumer internet traffic by 2019, according to the Cisco Visual Networking Index. For associations, they will be especially effective for accessing younger audiences - tomorrow’s members and industry leaders -- who spend about 1 hour 45 minutes daily watching online video content on connected devices.

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