Boyle It Down: News, Views, and Tips You Can Use

How Associations Can Use Videos to Grow Membership

[fa icon="calendar'] Oct 31, 2017 8:40:53 AM / by Kellie Boyle posted in Associations, Inbound Marketing, Inbound, Association Membership

[fa icon="comment"] 0 Comments

Videos help humanize industries; they turn complex issues into compelling stories; they inspire action and they create community. That’s why nearly half of all associations have integrated videos into their communications strategies and 24% are planning on doing so shortly, according to one study.

Videos will constitute 82% of all consumer internet traffic by 2019, according to the Cisco Visual Networking Index. For associations, they will be especially effective for accessing younger audiences - tomorrow’s members and industry leaders -- who spend about 1 hour 45 minutes daily watching online video content on connected devices.

Read More [fa icon=long-arrow-right"]