Boyle It Down: News, Views, and Tips You Can Use

A Memoriam to Doug Laughlin: Boss, Mentor and Friend

[fa icon="calendar'] Jan 14, 2019 9:35:37 AM / by Jim Boyle posted in In Memoriam

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When I issued an RFP in 2001 to find a firm to handle trade and consumer advertising for Sallie Mae, the Fortune 500 company where I then worked, I didn’t expect it would lead to the finalists becoming two of my enduring friends in the 18 years since.

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Stories from the PR Front: When a CNBC CEO Request Had Me Shaking My Head, and Preparing My Resume

[fa icon="calendar'] Jan 7, 2019 9:57:54 AM / by Jim Boyle

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All of us who have worked for some length of service in public relations have our “stories.”  They might be the time we thought nobody would care about a press release, but the story exceeded our low expectations and led a local newscast.  Or conversely, the client pitch we hoped might make The New York Times and ended up only as a link on PR Newswire.

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Five Key Factors in Placing an Op-Ed

[fa icon="calendar'] Jan 2, 2019 4:17:08 PM / by Jim Boyle posted in Media, News, Thought Leadership, Content, Media Relations

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“We like the piece.  It will go up on our site tomorrow morning and I’ll send you a link.”

For a PR person, there’s no better way to start the day than to receive that kind of short reply from someone whom you’ve pitched an op-ed piece on behalf of one of your clients.

The chances of getting such a reply, of course, are not great.  But there are several ways of improving your odds, what I call the five key factors in placing an op-ed in a targeted publication.  They are:

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WHAT IF I DID MY JOB LIKE DONALD TRUMP?

[fa icon="calendar'] Dec 11, 2018 3:03:31 PM / by Jim Boyle posted in Social media influencers, Media, Social Media, News, Media Relations, Public Relations

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No matter where you fall on the political scale, you probably took some comfort last week from the fact that Donald Trump almost – not totally but almost – stopped tweeting for a few days as the nation mourned the loss of our 41st president, George Herbert Walker Bush.

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How Getting into Harvard is Like Getting VC Funding

[fa icon="calendar'] Nov 20, 2018 3:14:48 PM / by Jim Boyle

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For much of this fall, the college admissions world has been gripped by the “Harvard trial.” That phrase has become a shorthand way of describing how a lawsuit brought by Asian-American applicants who were denied admission into the world’s most prestigious institution has turned into something much more.

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Upskilling is Key to Accelerating the Economic Recovery

[fa icon="calendar'] Nov 6, 2018 12:13:32 PM / by Jim Boyle posted in Blogging, RAMC

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Income mobility is on the rise according to the U.S. Census Bureau. After stagnating for nearly two decades, the incomes of ordinary American households are finally picking up.

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The Difference Between PR Inside and Outside the Beltway

[fa icon="calendar'] Oct 24, 2018 7:53:16 AM / by Jim Boyle posted in Media Interview, News, TV interviews, Media Relations, Public Relations

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My attending the public release of data last week comparing perceptions of today’s college students by the public and by Beltway insiders brought home to me a larger point – how different and challenging it is to execute on PR support for a client that is successful in meeting goals both inside and outside the Beltway.  In some ways, it’s almost like trying to do PR in two separate countries.

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Higher Education for Adults Increasingly Means Enrolling in College Alternatives

[fa icon="calendar'] Oct 19, 2018 11:12:41 AM / by Jim Boyle posted in Kenzie Academy, News, Blogging

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For more than 50 years in this country, ever since baby boomers started graduating from high school in the mid-1960s, there has been an assumption that individuals with high school diplomas in hand would follow one of two tracks – college or no college.

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How Erosion of Trust in Media May Affect PR Pros

[fa icon="calendar'] Oct 9, 2018 4:47:18 PM / by Jim Boyle posted in Media, Social Media, News, Blogging, Public Relations, Content, Media Relations

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Data from Gallup shows that confidence in newspapers and TV news are at an all-time low, and as PR professionals this should be concerning for a number of reasons.

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All Trump All the Time: Why Pitching Clients to Cable News Outlets Has Become Nearly Impossible

[fa icon="calendar'] Oct 2, 2018 4:22:39 PM / by Jim Boyle posted in Media, Social media influencers, News, TV interviews, Content

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There once was a time, before the summer of 2015 when a certain man came down an escalator in Trump Tower to announce his candidacy for President of the United States, that PR firms such as ours could pitch cable TV news bookers with a reasonable chance at success.

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